I need help with

My business.

Whether you are considering to start your own business or you’re already an entrepreneur, it’s a wise decision to muster all resources that can give you an advantage and provide the peace of mind of knowing that you’re laying a solid foundation for your business.

To provide you with up-to-date actionable information, the material has been organised in three main knowledge areas, each one covering different aspects of the entrepreneurial journey:

·         Startup

·         Growth

·         Exit

Each broad stage has been set up to cover specific related topics, as follows:

1.       Startup provides the first steps for business idea generation and creation, to lay a strong foundation for your business: Finding your why, mission and vision, target market and customer persona, business models, business planning fundamentals, marketing & branding, sales and prospecting, essential digital skills for starting a business, raising capital fundamentals, elevator pitch, networking, product development, setting up your online real-estate.

 2.       Growth covers the areas related to strengthening your business, scaling up and diversifying it: Business scale up strategy, financing your business, partnerships, up sales and subscriptions, business diversification, internationalization, sales funnels & paid advertising, adding value.

 3.       Exit provides a framework for preparing a successful sell out: Assets valuation, evaluating buyers, IP positioning, structure for sale, tidying up your business financials, preparing the backoffice for sell out.

Each of these areas covers specific steps in the process of setting up and growing a successful business. So you can either start browsing from the beginning – Start up - or you can jump right into the specific aspects that are relevant to you.

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